Growing Indian Automobile Industry

In the race to be a superpower, India is making frequent and astounding advancements in all fields. From power generation to constructing modern roads, every sector has a huge impetus. Rising above all in a very distinct and appreciable way is the Automobile Sector of India. The automobile sector forms one of the fastest growing sectors in the Indian economy and so is the popularity of automobiles in India. A number of cars and other automobiles are imported and exported every year. Indian Automobile market witnesses a large scale manufacturing of cars, bikes, vans, buses and tractors.

Indian automobile industry is the tenth largest in the world. Every year new and advanced model of cars, bikes and other vehicles are launched by various leading manufacturers suiting the consumer needs. Occupied by various major automobile manufacturers like Tata Motors, Ford Motors, Volkswagen, Maruti Udyog, Hero Honda, Bajaj Auto, Yamaha Motor etc, Indian Autombile industry has become a battlefield of technology, performance and styling. Automobile industry in India is one of the fastest growing automobile industries and has made its position in the world market.

The Indian automobile Industry is currently growing at a remarkable pace of around 18 % per annum. The technological changes and progress successfully led to the progress of automobile sector in India. The main reason behind this tremendous progress is the economic liberalization by Indian government.

Ever since the foreign direct investment has been allowed, the automobile market has got its foot on the accelerator. The growth of Indian middle class with increasing purchasing power and availability of trained manpower at reasonable cost is another reason for the eminent growth and has pushed it to new capacities. International automobiles giants have helped Indian automobile sector to enlarge by setting up local basis. The increasing competition in auto companies has opened up many choices for Indian consumers at competitive costs. The Indian Automobile industry is growing in all respects and it is also serving as an important source of employment. Innovation and new product launches are a major factor driving growth in sales of cars. A wide distribution & service station network is a key to growth in India. The automobile sector is expected to witness strong growth and improve its share in global markets too.

Rita Jain is a well known website author.With her growing interest in automobiles, she has written this article on the Fast track Automobile Industry of India. The exceptional growth and tremendous competition influenced her and here is she sharing her views on the automobile market of India.

Why Your Business Needs a Content Marketing Strategy

Content marketing is more than just a popular buzzword in the Internet marketing industry. The concept of content marketing underscores a powerful technique to promote a business on the Internet. By creating great content (such as a video, article, or infographic) and marketing that content (via Facebook, Google+, or StumbleUpon,) your business can take advantage of many opportunities to connect with potential customers.

The methods behind content marketing offer limitless channels to exploit your ideas. In short, you can create content in various forms and distribute it many different ways. And just a limitless as the channels to market your content are the potential benefits for your business.

All types of companies can improve their marketing efforts by producing and sharing awesome content. In fact, marketing software provider Kapost has found through its research that per dollar, content marketing contributes to three times more leads that tradition online advertising, such as paid search. For this reason, creating a content marketing strategy can be a momentous game-changer for your business.

Although content marketing offers a ton of advantages (some of which are nearly impossible to track,) there are three major benefits that your business can realize:

Build Brand Awareness
Inbound Traffic to Your Site
Generate Natural Link Popularity for SEO

Building Brand Awareness

As the foundation to marketing your content on the web, building brand awareness is further enhanced when the audience is engaged. This audience engagement is what fuels respect for your brand and bolsters a potential relationship. As a result, the quality and relevancy of your content is paramount. Any content you publish is a reflection of your business and its brand, so you’ll want to be creative and use the right context that relates to your target audience.

Some of the highest levels of audience engagement derive from visually-based content. Videos are a powerful medium to communicate to a potentially massive audience. And by optimizing videos for better search engine exposure (also known as search engine optimization or “SEO”), the overall marketing potential skyrockets. Also effective in the visual content category are images, infographics, cartoons and comics. Exercise your creativity and produce a compelling form of content that can help build awareness in your brand.

Inbounding Traffic to Your Site

The cornerstone of content marketing is to inbound traffic to your site. Marketing your content is a very powerful way to promote your niche or unique selling proposition. As long as you present the right calls to action, the individuals that interact with your content will be more apt to visit your website.

This form of traffic is unique because of the prior interaction that users experience with your content. The best ways to inbound quality traffic to your site is use your content to inform and educate your target audience. Addressing relevant issues, questions, and concerns is a good way to achieve this. For example, a criminal defense attorney may benefit from publishing an article about ‘what to do when faced with DUI charges.’ Any traffic coming from that article could very well be a highly qualified lead for the attorney’s legal services.

Generating Natural Link Popularity for SEO

When content goes viral, it tends to attract a lot of social attention. People usually link to popular content (link popularity,) and as a result, the content can earn a high level of authority. From a SEO standpoint, if a webpage has a high level of authority, then the outbound links coming from that page will be more powerful. This concept of SEO (commonly referred to as “link bait”) is one of the many effective approaches of content marketing.

Think of your wonderful piece of content as a link bait for your SEO efforts. In almost any form of content, whether a video, article, or graphic, you can typically include a link that directs back to your site. For instance, graphics and videos will usually always have supportive text or an author attribution. Here you can include a bit about who you are, as well as a link back to your website. If your content generates a lot of buzz and people start linking to it, the SEO value of your content will only become more powerful.

Developing Your Strategy

Putting together a successful content marketing strategy will depend on the resources you have on hand. You’ll want to determine which types of content are going to be the most relevant and effective to connect to your target audience. Additionally, you’ll also want to pinpoint the ideal publishing platforms and social media sites to market and promote your content. All strategies for marketing content are unique, so you’ll need to get creative as to how you approach the strategy for your business.

An Overview of Initial Coin Offering (ICO)

ICO is a means of raising funds in unregulated means for different cryptocurrency ventures. It is something that startups use so as to bypass the regulated and rigorous capital raising process that banks and venture capitalists require. In such a campaign, a given percentage of the cryptocurrency is sold to the project backers very early for other cryptocurrencies or legal tender.

How it is done

When a firm wants to raise money using the initial coin offering, there needs to be a plan on white paper stating the details of the project. It should outline what the project is about, what the project needs, what it aims at fulfilling completion. It should also state the money that will be needed so as to undertake the whole venture and how much pioneers will get to keep.

The plan also has to mention the kind of currency accepted and how long it intends to run the campaign. During such a campaign, the supporters and enthusiasts of the initiative will buy the cryptocoins using virtual currency or fiat. The coins are called tokens and are very similar to company shares that are sold to investors during IPOs. If the minimum funds required are not reached, then the money is refunded and the whole ICO is then considered not successful. When requirements are met within a set timeframe, the cash can be used to initiate the scheme or even complete it if it was still progressing.

The investors who take part in the project early are mainly motivated to buy crypto coins hoping that the plan will be successful and after launching they will get more value from it. There have been very successful projects of this kind in different economies and that is one main thing that motivates investors.

Similarities

ICOs can be compared to crowdfunding and IPOs. Just like the IPOs, a stake has to be sold by a startup company so as to come up with funds that will aid the operations of such a company. The only difference is the fact that IPOs deal with investors while ICOs work closely with supporters who are very keen about new projects just like the crowdfunding event.

However, ICOs are different from the crowdfund in the sense that the backers of ICOs are usually motivated by the fact that they may get a great return on the investment. The funds raised through crowdfunding are basically donations. It is for this reason that ICOS are referred to as crowd sales.

There have been many successful transactions so far. The ICOs are an innovative tool within our digital era. However, it is important for investors to take precaution since there are some campaigns that can turn fraudulent. This is due to the fact that they are highly unregulated. Financial authorities do not take part in this and if you lose funds through such initiatives, it is hard to follow up so as to get compensation.

To this effect, there are some regions that do not allow the use of ICOs at all. It is important to only buy such currency from trusted sources so as to be safe.

Based on how ICOs have expanded over the past year, it shows that there is great potential. ICO marketing agency can get you involved in some of the most successful campaigns so as to get the best returns on investment.