Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

Trying the Free Online Game of Medievia

If you have not heard of it there is a game called Medievia which is an online game for people to play. The game is what people call a MUD which is short for Multi-User Dungeon or in a short a large online multi player RPG. Generally speaking these games are text based and Medievia fits this perfectly. A simple way to put is probably a pure text based version of a game such as World of Warcaft or the online version of dungeons and dragons. The game dates back several years all the way back to 1991 and people have played it ever since then.

The game is very simple being in the same vein as dungeons and dragons or a similar game you simply choose a class at the start of the game. Your choices are Thief, Warrior, mage and Cleric. It plays like your standard RPG game except everything is done completely by text. It’s rather difficult to expand on the true depth of the game but I’ll try to give a basic idea. At the start you do your usual things in most RPG games. You explore dungeons, kill monsters, level up and collect gold. However once you begin to level up the number of things which you can do increases rather dramatically.

So far the only class I have played in depth is the Cleric which I’ve managed to level all the way up to upper twenties, your max level is thirty two. Some of the reasons why the game can get so in depth and complex is because once you reach level thirty two things aren’t actually over, just like any good multiplayer RPG. Once you reach this level you have the option to become level one, keep all your old skills or magic, and begin all over again as a new class which essentially allows you to multiclass. On top of this there are a new endless number of dungeons, zones, towns and cities to explore all which have NPC characters who are a part of the story of the area.

They can give you quests which can reward you with experience gold or other things. There are dozens of clans you can join to network and play with other players or you can even do things such as buy items and take them in a caravan to sell at other towns. You can ride horses, dragons, buy a home, get married to start your own blood line and have children, these children then become playable characters which you can give to other people and you can do other things such as buy your own ship or start your own business. So it’s hard to truly put in perspective everything which you can do in this game. I’ll be honest that I haven’t personally gone as deep into this game as you can or as other people have. However I have been playing the game on and off for several years now.

I’ve been in lots of dungeons and zones, gone on trade routes, joined clans and overall just had a lot of fun. The nice thing about this game is that it’s very much no pressure if you choose to do it that way. Like I said I’ve been playing the game on and off for years now and I’ve never had to worry about my account being deleted no matter how long I left it idle. The game is very intuitive with most commands being what you would expect, typing S makes you move south, N makes you move North, rest makes you sit down and rest, etc. As you can guess since it is a game it is somewhat limited on what you can do but the game creators have expanded it so much that there are very few limits on everything. As an RPG it plays extremely well giving you all of the usual stats which such a game needs.

You have health (HP) mana for magic, stamina for movement, vitality which you need to sleep to restore and you need to eat when you’re hungry and drink when you’re thirsty. The game has a huge player base many of which are very active and the more active clans are usually looking to have new members join and they are more than willing to help you out. MUDs in general are good games and this one is a very good example of a well done MUD. Being so large and in depth the fact that they keep it completely free for anyone with an internet connection to play is nice.

You can play it in a browser but the free application which you can download and install to play it works much better. For people who have extra money they do have the option to donate money which results in special items which can help give you an edge in the game. The game also has simple maps to help give you a small visual idea of what you’re playing which almost makes it feel like a nice text based game/story. The thing which I like most is how you can be a regular player or a more casual player like I am.

This is nice for me because when I’m in the mood I’ll play the game and when the mood passes I’ll let it be. I know that my account will always be there for me when I come back and there’s no requirements for how often I need to be around. If you really like RPG games, something which you can play with your friends, and you are looking for something which is completely free then I would try out this game. The fact that you can play it on something as simple as a dial-up connection is nice as well. So if you have the interest and time I would suggest checking out the online game of Medievia.

Automobiles – Your Precious Possession

Global automobile companies like Mercedes, Hyundai Motors, Fiat, Ford, and Toyota etc have stepped into International markets. Now Indian automobile companies like Maruti Suzuki, Tata Motors, Hindustan Motors, and Mahindra etc. are also recognized as global manufacturers and keep on bringing new models of automobiles into the international market. This shows that people across the world are investing a lot on various car models launched by a number of manufacturing companies. Automobiles, whether it is a car or bike have become a possession of flaunting ones personality.

No doubt, people spend a lot on automobiles, in such a situation, automobile insurance becomes indispensable. Expensive cars and road bikes are no longer a necessity now they have become an inherent part of ones personality. Your precious automobile requires safety, proper care and our great vigilance. Also, vehicle theft is almost common in all the countries of the world and can cause you a loss of hefty sum of money, if by chance you lose your vehicle. In addition to these, possibility of road accidents whether you are living in any part of the world is something you can not deny. Here is when Automobile insurance comes into play. Automobile insurance safeguards you against any such heart-reckoning situation which can lead to loss of your costly vehicle earned by your hard-earned money. Now days with the facility of internet you can apply for automobile insurance online.Online automobile insurance makes an easy and less expensive way of getting your vehicle insured.

Besides this, your dream of owning a luxurious car has now become easy through the various car loans being offered. Now with the car loans facility you can buy a brand new SUV, MUV, jeep or even a small car.The new car loans provided by the various banks and financial firms enable a consumer to own the latest model of cars from various manufacturers, like: Maruti, Hyundai, Tata Motors, Fiat, Ford, Honda and many more. The size of the car loan usually depends on the type of the vehicle whether it is standard or premium, the percentage of financing and the cost of the vehicle. In case of a new car a loan of up to 90% of the total cost of the car can be availed. Normally the tenure of repayment of the auto car loans can vary from 1 to 5 years, but some banks offer a flexible relaxation up to 7 years. Auto Loan Calculator estimates the overall cost of purchasing a car, including the sales price, sales tax, and the many charges and fees that are thrown on you when you finally decide to make the purchase.

Automobile suppliers take care of all the needs of the customers related to the automobile they want to buy. The list of automobile suppliers is normally available online. You can check through internet and contact the automobile supplier of your area if you want to buy any car, bike etc. Also there are car rentals in India. Car Rental in India offers Luxury, Deluxe and cheap & budget car rental services in New Delhi, Agra, Goa, Mumbai and in almost all the big cities of India. Car rentals in India offer variety of cheap car rentals, luxury car hire, coach travel in India, coach holiday packages, discount car rental to put the customers at ease.