Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

4 Things to Think About When Buying From Car Dealers

Before you go to visit car dealers, it’s worth putting in a little time to research options. This is a process you don’t necessarily have to undertake alone. Salespeople can be useful allies in this acquisition, both in the initial purchase and further down the road. Here are a few things you can do to better equip yourself for the experience:

Do Your Research

The internet has allowed us to connect in ways we could not have imagined and allows for a level of transparency not seen before. This is advantageous for someone in the market for a new vehicle. You have the ability to compare prices, conditions, makes, and models at several different car dealers without leaving your home. You can even begin communicating with a salesperson online via email or chat features, building a relationship with him before you ever step foot on the lot.

Leasing and Financing Options

Purchasing a new or like-new vehicle is a big financial undertaking. You may opt not to take on this burden all at once. Leasing and financing are both options you can consider to alleviate the initial cost of buying an automobile. And a salesperson can be very helpful in navigating these options. Since they have worked with many customers, they have a comprehensive view of the market and would be able to tell you the benefits and drawbacks of leasing and financing for someone in your unique financial situation.

Leasing and financing are also both useful options because many car dealers have begun to offer maintenance packages with their loans. This means that you won’t have to worry about where to take your automobile when you need an oil change or your tires rotated.

Online Estimators

Many car dealers have started offering value estimators on their websites. This means you can get an idea of what your trade-in is worth without ever leaving your home. Online resources can also provide information about common problems with certain models. The reasoning for the value of an automobile often includes customer complaints about that model.

See the Car in Person

Terms like “good” or “like-new” can seem incredibly vague until you see the vehicle and its condition yourself. A salesperson will also be able to tell you about recent maintenance and body work, giving you a more comprehensive view of the automobile’s condition and value.

Good car dealers will always be open and upfront about the process of buying a vehicle. A salesperson will help you with the steps involved in getting you behind the wheel. These extra tips will allow you to purchase with confidence.

An Overview of Initial Coin Offering (ICO)

ICO is a means of raising funds in unregulated means for different cryptocurrency ventures. It is something that startups use so as to bypass the regulated and rigorous capital raising process that banks and venture capitalists require. In such a campaign, a given percentage of the cryptocurrency is sold to the project backers very early for other cryptocurrencies or legal tender.

How it is done

When a firm wants to raise money using the initial coin offering, there needs to be a plan on white paper stating the details of the project. It should outline what the project is about, what the project needs, what it aims at fulfilling completion. It should also state the money that will be needed so as to undertake the whole venture and how much pioneers will get to keep.

The plan also has to mention the kind of currency accepted and how long it intends to run the campaign. During such a campaign, the supporters and enthusiasts of the initiative will buy the cryptocoins using virtual currency or fiat. The coins are called tokens and are very similar to company shares that are sold to investors during IPOs. If the minimum funds required are not reached, then the money is refunded and the whole ICO is then considered not successful. When requirements are met within a set timeframe, the cash can be used to initiate the scheme or even complete it if it was still progressing.

The investors who take part in the project early are mainly motivated to buy crypto coins hoping that the plan will be successful and after launching they will get more value from it. There have been very successful projects of this kind in different economies and that is one main thing that motivates investors.

Similarities

ICOs can be compared to crowdfunding and IPOs. Just like the IPOs, a stake has to be sold by a startup company so as to come up with funds that will aid the operations of such a company. The only difference is the fact that IPOs deal with investors while ICOs work closely with supporters who are very keen about new projects just like the crowdfunding event.

However, ICOs are different from the crowdfund in the sense that the backers of ICOs are usually motivated by the fact that they may get a great return on the investment. The funds raised through crowdfunding are basically donations. It is for this reason that ICOS are referred to as crowd sales.

There have been many successful transactions so far. The ICOs are an innovative tool within our digital era. However, it is important for investors to take precaution since there are some campaigns that can turn fraudulent. This is due to the fact that they are highly unregulated. Financial authorities do not take part in this and if you lose funds through such initiatives, it is hard to follow up so as to get compensation.

To this effect, there are some regions that do not allow the use of ICOs at all. It is important to only buy such currency from trusted sources so as to be safe.

Based on how ICOs have expanded over the past year, it shows that there is great potential. ICO marketing agency can get you involved in some of the most successful campaigns so as to get the best returns on investment.